Black & Whites Football is a self-directed concept project created to practice building a cohesive visual system for a mobile game from scratch — without a brief, client, or existing style guide to follow.
The fictional premise: the Black & Whites are a storied football club past their prime, and you — a young coach — must bring them back to glory. I used this narrative as the creative foundation to develop a full set of game assets with a consistent visual identity.
Visual Direction
I leaned into a high-contrast black-and-white editorial aesthetic — a deliberate choice that references classic football journalism while giving the UI a bold, distinctive personality. Color is used sparingly, only where it carries functional meaning (e.g. rarity, status).
Assets Delivered
Loading Screen / Banner: Full-width key art establishing the game’s visual tone. High contrast, typographic boldness, and a sense of competitive tension.
Player Dialogue Screen: UI layout for in-game conversation — character portrait, dialogue box, and response options, designed for readability on mobile dimensions.
Inventory System: Item cards with clear hierarchy — item name, rarity indicator, and visual thumbnail. Two states shown: standard grid view and detailed item view.
What I learned
Building a visual system without a client brief forced me to make every decision consciously — from the typographic hierarchy in the dialogue screen to the spacing logic in the inventory grid. The constraint of a two-tone palette also pushed me to rely more heavily on shape, weight, and composition to create visual interest.
Self-directed concept project, 2024.